/* Solo la landing Experiencia IDESAI; el resto de la web conserva sus estilos. */
.xp-page.ex-page{--ex-ink:#303134;--ex-muted:#686b6e;--ex-paper:#f5f4f1;--ex-card:#fff;--ex-line:#dededb;--ex-red:#c91d22;padding:28px 46px 0;color:var(--ex-ink)}
.ex-page a{text-decoration:none}
.ex-page img{display:block}
.ex-page .ex-brand-intro{text-align:center;padding:35px 0 60px;margin:0;border-bottom:1px solid var(--ex-line)}
.ex-brand-mark{width:min(350px,78%);margin:0 auto 33px}
.ex-brand-mark>img{width:100%;height:auto}
.ex-brand-mark .ex-logo-dark{display:none}
.ex-page .ex-brand-intro h1{font-size:clamp(38px,4.2vw,58px);font-weight:400;line-height:1.15;letter-spacing:-1.9px;color:var(--ex-ink);margin:0 auto;max-width:1050px;text-wrap:balance}
.ex-page .ex-brand-intro h1:after{content:"";display:block;width:40px;height:3px;background:var(--ex-red);margin:27px auto 0}
.xp-page.ex-page .xp-breadcrumb{margin-bottom:0}
.xp-page.ex-page .xp-landing-section{padding:56px 0;border-color:var(--ex-line)}
.xp-page.ex-page .xp-about.xp-landing-section{grid-template-columns:1.1fr .9fr;gap:65px;align-items:center;padding:57px 0}
.xp-page.ex-page .xp-about h2{font-size:39px;line-height:1.15;letter-spacing:-1.1px;margin-bottom:23px}
.xp-page.ex-page .xp-about p:not(.eyebrow){font-size:17px;line-height:1.75;color:var(--ex-muted);max-width:none}
.xp-page.ex-page .xp-about figure{border-radius:2px}
.xp-page.ex-page .xp-about img{height:370px;min-height:0;width:100%;object-fit:cover;object-position:50% 50%}
.xp-page.ex-page .eyebrow{font-size:12px;line-height:1.5;letter-spacing:1.5px;color:var(--ex-red);margin-bottom:15px}
.xp-page.ex-page .xp-link{font-size:15px;color:var(--ex-red)}
.xp-page.ex-page .xp-link:hover{text-decoration:underline}
.xp-page.ex-page .xp-section-title h2{font-size:38px;letter-spacing:-1.1px;line-height:1.18;margin-bottom:30px}
.xp-page.ex-page .xp-principles{gap:38px;padding-top:0}
.xp-page.ex-page .xp-principles article{padding-top:23px}
.xp-page.ex-page .xp-principles article:before{font-size:43px;margin-bottom:23px;color:#c9c3bc}
.xp-page.ex-page .xp-principles h3{font-size:24px;line-height:1.25;margin-bottom:14px}
.xp-page.ex-page .xp-principles p{font-size:16px;line-height:1.7;color:var(--ex-muted)}
.xp-page.ex-page .xp-purpose{background:#303134;padding:29px 32px;margin-top:26px;grid-template-columns:1fr 1.6fr;gap:12px 35px}
.xp-page.ex-page .xp-purpose h3{font-size:27px;color:#fff}
.xp-page.ex-page .xp-purpose p{font-size:16px;line-height:1.7;color:#d5d7d7}
.xp-page.ex-page .xp-purpose .xp-link{color:#f2969b}
.xp-page.ex-page .xp-quality-compact{grid-template-columns:155px 1fr;gap:38px;background:transparent;padding:48px 0 57px;margin:0;border:0}
.xp-page.ex-page .xp-quality-compact h2{font-size:35px;letter-spacing:-.9px;line-height:1.2}
.xp-page.ex-page .xp-quality-compact p:not(.eyebrow){font-size:17px;line-height:1.7;color:var(--ex-muted)}
.xp-page.ex-page .xp-quality-compact .xp-scope{font-size:14px!important;max-width:none;line-height:1.7}
.xp-page.ex-page .xp-quality-compact>div>img{width:125px}
.ex-journal{background:var(--ex-paper);padding:55px 46px 60px;margin:0 -46px}
.ex-journal-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:32px}
.ex-journal-heading>div{max-width:780px}
.ex-page .ex-journal-heading h2{font-size:42px;line-height:1.15;letter-spacing:-1.3px;margin:0 0 17px;color:var(--ex-ink)}
.ex-page .ex-journal-heading p:not(.eyebrow){font-size:17px;line-height:1.65;margin:0;color:var(--ex-muted)}
.ex-outline-button{display:inline-flex;align-items:center;justify-content:center;gap:22px;flex-shrink:0;border:1px solid #b9b5af;padding:11px 16px;color:var(--ex-ink);font-size:14px;line-height:1.5;border-radius:2px}
.ex-outline-button>span{color:var(--ex-red);font-size:19px}
.ex-outline-button:hover{border-color:var(--ex-red);color:var(--ex-red)}
.ex-editorial-grid{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(0,1fr);gap:28px;align-items:stretch}
.ex-story{min-width:0;background:var(--ex-card)}
.ex-story>a{display:flex;flex-direction:column;height:100%;color:var(--ex-ink)}
.ex-story figure{position:relative;overflow:hidden}
.ex-story figure>img{width:100%;height:185px;object-fit:cover;transition:transform .35s ease}
.ex-story:hover figure>img{transform:scale(1.025)}
.ex-photo-tag{position:absolute;top:16px;left:16px;display:block;padding:5px 8px;background:#c91d22;color:#fff;font-size:10px;line-height:1.5;letter-spacing:1px}
.ex-story-copy{padding:21px 24px 23px}
.ex-page .ex-story h3{font-size:24px;line-height:1.25;letter-spacing:-.55px;font-weight:400;margin:0 0 12px;color:var(--ex-ink);text-wrap:pretty}
.ex-page .ex-story p{font-size:15px;line-height:1.65;margin:0 0 18px;color:var(--ex-muted)}
.ex-read-link{display:flex;align-items:center;gap:20px;color:var(--ex-red);font-size:14px;line-height:1.4}
.ex-read-link>span{font-size:19px}
.ex-story-topic{display:block;font-size:11px;letter-spacing:1.3px;line-height:1.5;margin-bottom:15px}
.ex-story-lead{grid-row:span 2;min-height:650px}
.ex-story-lead>a{position:relative;justify-content:flex-end;overflow:hidden}
.ex-story-lead figure{position:absolute;inset:0}
.ex-story-lead figure>img{height:100%;object-position:47% 50%}
.ex-story-lead figure:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 25%,#151a1e24 42%,#151a1edb 75%,#151a1ef5 100%);pointer-events:none}
.ex-story-lead .ex-photo-tag{z-index:1;top:23px;left:25px}
.ex-story-lead .ex-story-copy{position:relative;z-index:1;padding:32px}
.ex-page .ex-story-lead h3{font-size:clamp(31px,3vw,43px);line-height:1.13;letter-spacing:-1px;color:#fff;margin-bottom:18px}
.ex-page .ex-story-lead p{font-size:17px;line-height:1.65;color:#e1e4e4;margin-bottom:24px;max-width:540px}
.ex-story-lead .ex-story-topic{color:#d9dddf}
.ex-story-lead .ex-read-link{color:#fff}
.ex-story-side:last-child img{object-position:50% 43%}
.ex-case-feature{display:grid;grid-template-columns:1fr 1fr;background:#303134;color:#fff;margin-top:30px;min-width:0}
.ex-case-feature figure{overflow:hidden}
.ex-case-feature figure>img{width:100%;height:100%;min-height:330px;object-fit:cover;object-position:50% 56%}
.ex-case-copy{padding:35px 39px;align-self:center}
.xp-page.ex-page .ex-case-copy>.eyebrow{color:#ee8f96}
.ex-page .ex-case-copy h3{font-size:32px;line-height:1.2;letter-spacing:-.8px;color:#fff;margin:0 0 18px;text-wrap:balance}
.ex-page .ex-case-copy>p:not(.eyebrow){font-size:16px;line-height:1.7;color:#d1d5d6;margin:0 0 18px}
.ex-page .ex-case-copy .ex-case-status{font-size:13px!important;display:flex;align-items:center;gap:9px;margin-bottom:8px!important;color:#f0d5d7!important}
.ex-case-status>span{width:5px;height:5px;border-radius:50%;background:#ef979e}
.ex-page .ex-case-copy .ex-case-note{font-size:14px!important;color:#c1c7ca!important;margin-bottom:24px!important}
.ex-case-link{display:flex;align-items:center;gap:23px;color:#fff;font-size:15px}
.ex-case-link>span{color:#ef979e;font-size:20px}
.ex-case-link:hover{color:#ef979e}
.ex-page .ex-story>a:focus-visible{outline:3px solid var(--ex-red);outline-offset:5px}
html[data-theme=dark] .xp-page.ex-page{--ex-ink:#e9ebec;--ex-muted:#bdc5cb;--ex-paper:#202b33;--ex-card:#2c373f;--ex-line:#455059;--ex-red:#ef8b94}
html[data-theme=dark] .ex-brand-mark .ex-logo-light{display:none}
html[data-theme=dark] .ex-brand-mark .ex-logo-dark{display:block}
@media(max-width:1050px){
 .ex-journal-heading{align-items:flex-start;flex-direction:column;gap:24px}
 .xp-page.ex-page .xp-about.xp-landing-section{gap:37px}
 .xp-page.ex-page .xp-principles{gap:25px}
 .ex-editorial-grid{gap:22px;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr)}
 .ex-story-lead .ex-story-copy{padding:27px}
 .ex-case-copy{padding:28px}
}
@media(max-width:850px){
 .xp-page.ex-page{padding:24px 26px 0}
 .ex-page .ex-brand-intro{padding:32px 0 47px}
 .ex-brand-mark{width:310px;max-width:76%;margin-bottom:28px}
 .ex-page .ex-brand-intro h1{font-size:44px;letter-spacing:-1.5px}
 .xp-page.ex-page .xp-about.xp-landing-section{grid-template-columns:1fr;gap:28px;padding:43px 0}
 .xp-page.ex-page .xp-about img{height:330px}
 .xp-page.ex-page .xp-landing-section{padding:43px 0}
 .xp-page.ex-page .xp-purpose{grid-template-columns:1fr;gap:16px;padding:27px}
 .xp-page.ex-page .xp-purpose>.xp-link{grid-column:1}
 .xp-page.ex-page .xp-quality-compact{padding:42px 0 48px;grid-template-columns:130px 1fr;gap:27px}
 .ex-journal{padding:43px 26px 45px;margin:0 -26px}
 .ex-page .ex-journal-heading h2{font-size:37px}
 .ex-case-copy{padding:26px}
 .ex-page .ex-case-copy h3{font-size:29px}
}
@media(max-width:650px){
 .xp-page.ex-page{padding:20px 20px 0}
 .ex-page .ex-brand-intro{padding:28px 0 41px}
 .ex-brand-mark{width:270px;max-width:83%;margin-bottom:27px}
 .ex-page .ex-brand-intro h1{font-size:36px;letter-spacing:-1px;max-width:430px}
 .xp-page.ex-page .xp-about h2,.xp-page.ex-page .xp-section-title h2{font-size:31px;letter-spacing:-.8px}
 .xp-page.ex-page .xp-about p:not(.eyebrow){font-size:16px;line-height:1.75}
 .xp-page.ex-page .xp-about img{height:290px}
 .xp-page.ex-page .xp-principles{grid-template-columns:1fr;gap:22px}
 .xp-page.ex-page .xp-principles article{padding-top:22px}
 .xp-page.ex-page .xp-principles article:before{font-size:36px;margin-bottom:20px}
 .xp-page.ex-page .xp-principles h3{font-size:23px}
 .xp-page.ex-page .xp-purpose h3{font-size:25px}
 .xp-page.ex-page .xp-quality-compact{grid-template-columns:1fr;gap:24px}
 .xp-page.ex-page .xp-quality-compact>div>img{width:100px}
 .xp-page.ex-page .xp-quality-compact h2{font-size:30px}
 .xp-page.ex-page .xp-quality-compact p:not(.eyebrow){font-size:16px}
 .ex-journal{padding:38px 20px 40px;margin:0 -20px}
 .ex-page .ex-journal-heading h2{font-size:33px}
 .ex-page .ex-journal-heading p:not(.eyebrow){font-size:16px}
 .ex-outline-button{font-size:14px}
 .ex-editorial-grid{grid-template-columns:1fr;gap:24px}
 .ex-story-lead{grid-row:auto;min-height:520px}
 .ex-story-lead .ex-story-copy{padding:25px}
 .ex-page .ex-story-lead h3{font-size:34px}
 .ex-page .ex-story-lead p{font-size:16px}
 .ex-story-side figure>img{height:220px}
 .ex-story-copy{padding:23px}
 .ex-case-feature{grid-template-columns:1fr;margin-top:24px}
 .ex-case-feature figure>img{height:250px;min-height:0}
 .ex-case-copy{padding:28px 25px}
}
@media(prefers-reduced-motion:reduce){.ex-story figure>img{transition:none}.ex-story:hover figure>img{transform:none}}

/* Bloque de presentación: texto bajo el claim, sin fotografía. */
.xp-page.ex-page .ex-company-text{max-width:900px;margin:30px auto 0;text-align:center}
.xp-page.ex-page .ex-company-text p{font-size:17px;line-height:1.75;color:var(--ex-muted);margin:0 0 18px;max-width:none}
.xp-page.ex-page .ex-company-text .xp-link{display:inline-block;margin-top:5px}
@media(max-width:650px){.xp-page.ex-page .ex-company-text{margin-top:26px}.xp-page.ex-page .ex-company-text p{font-size:16px;line-height:1.75}}